Celeb Jewelers Rafaello & Company Team Up With Charity, All As One, To Assist Children In Sierra Leone

On September 24, 2009, deluxe jewelers Rafaello & Co. announced their official partnership with international charity, All As One (www.allasone.org). In honor of their newest luxury jewelry collection The Blackout, Rafaello’s will be donating 10% of their net proceeds to the organization in an effort to raise global awareness and increase funds for poverty-stricken children in Sierra Leone.

Well-known for catering to the grandeur needs of celebrities such as: Jamie Foxx, Alicia Keys, Ne-Yo, Carmelo Anthony (NBA), and Dwight Freeney (NFL), Rafaello added further purpose to a glamorous lifestyle with their July debut of their superior line The Blackout. The collection includes an array of high quality black diamonds all accessed from the world's most exclusive mines, taking inspiration from the millions who lost their lives in Africa during the Sierra Leone Civil War. "At any age, any status, any race, it’s always important to give back to humanity," says Rafaello & Co. founder, Rafael Aranbayev. "We hope leading by example motivates others to recognize the needs of Sierra Leone."

Rafaello’s has remained adamantly committed to the non-usage of conflict diamonds and hopes the new partnership will not only benefit young lives of the less fortunate, but encourage notable names in entertainment to take action as well.

Rafaello & Co. was founded by Rafael Aranbayev, his two sons Avi and Eric Aranbayev and nephew Gabriel "The Jeweler" Jacobs. Together they own a luxury lifestyle brand catered to the upper echelon of sports and entertainment.

All As One (www.allasone.org) is an international charity established in 1997 that is dedicated to providing the orphaned and destitute children of Sierra Leone with a loving home, education, medical care, and a chance for a better future.

For more information about Rafaello & Co. Jewelers’ partnership with All As One please contact Lexi Chowat lchow@thecncagency.com.